Ajuri Ngelale has stepped down from his role as President Bola Tinubu’s Special Adviser on Media and Publicity, a move that has sparked widespread speculation. According to sources within the presidency, Ngelale’s resignation was primarily driven by a growing sense of isolation and an inability to access the president as he once did.
A well-respected journalist, Ngelale began his career in 2011 with Africa Independent Television (AIT), gaining prominence as a broadcaster before transitioning into politics. His appointment as Tinubu’s spokesperson was initially seen as a strategic move, bringing media experience to the administration’s communication efforts. However, over time, insiders say Ngelale found himself increasingly sidelined, which ultimately led to his decision to step away from the role.
Isolation from Key Figures
Sources close to the presidency revealed that Ngelale’s access to President Tinubu became limited, which severely hindered his ability to fulfill his duties effectively. “He was essentially isolated, even by the people who had supported him for the position,” one source disclosed. This isolation reportedly made it difficult for Ngelale to maintain the level of engagement required for his role, leaving him disconnected from the inner workings of the administration.
Unmet Expectations
In addition to the isolation, insiders within the administration shared that President Tinubu and his team were dissatisfied with Ngelale’s overall performance. “The expectations were high, but Ngelale didn’t fully meet them,” an official noted. While he made periodic television appearances, he was reportedly difficult to reach for many journalists, seldom responding to messages or returning calls. This lack of accessibility was viewed as a critical issue by both the presidency and media stakeholders.
Impact on Tinubu’s Communication Strategy
Ngelale’s resignation raises important questions about how President Tinubu’s administration will move forward in terms of media strategy. As a key public figure responsible for shaping the administration’s messaging, his departure creates a vacuum that the presidency will need to fill quickly, especially in an era where timely and clear communication is crucial to governance.
It remains to be seen who will be appointed to take over Ngelale’s duties and whether the next person will be able to overcome the challenges that led to his resignation. The shift comes at a critical time as the administration continues to face significant national issues, and effective communication with the public remains a priority.
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