In a significant move to enhance digital banking in Nigeria, First Bank of Nigeria Limited has inaugurated its fifth fully automated branch, the FirstBank Digital Xperience Centre, located on Admiralty Way in Lekki, Lagos. This development underscores FirstBank’s dedication to providing innovative and customer-centric banking solutions.
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A Leap into the Future of Banking
The newly launched Digital Xperience Centre offers customers a seamless and efficient banking experience through advanced self-service technologies. Equipped with state-of-the-art features, the centre enables customers to perform various transactions independently, reducing the need for in-person assistance.
Key Features of the Digital Xperience Centre:
- AI-Powered Humanoid Robots: These robots interact with customers in real-time, providing guidance and answering inquiries, enhancing the overall customer experience.
- Video Banking Services: Customers can engage in remote consultations with relationship managers and customer service representatives via video calls, ensuring personalized service without physical presence.
- Self-Service Kiosks: These kiosks facilitate fund transfers and other essential banking services, allowing customers to manage their accounts with ease.
- Instant Card Issuance: The centre features card vending machines capable of issuing ATM cards within minutes, streamlining the process of obtaining new or replacement cards.
- Contactless ATMs with Interactive Screens: These advanced ATMs support fast and secure transactions, minimizing wait times and enhancing user convenience.
- Automated Account Opening: Prospective customers can open new accounts swiftly, with the added benefit of immediate card issuance.
- AI-Driven Security Measures: The integration of artificial intelligence enhances transaction security, prevents fraud, and improves operational efficiency.
Commitment to Innovation and Customer Satisfaction
Speaking at the launch, FirstBank’s Managing Director/Chief Executive Officer, Olusegun Alebiosu, emphasized the bank’s commitment to delivering cutting-edge services that align with global standards. He highlighted that the Digital Xperience Centre is designed to provide a seamless and interactive banking experience, reflecting the bank’s vision of being Africa’s bank of first choice.
Abimbola Kunle-Ajayi, Group Head of Branch Operations and Services for Lagos and West, praised the centre’s efficiency, noting that transaction times have been significantly reduced. For instance, a transfer that typically takes 15-20 minutes in a traditional branch can now be completed in less than two minutes. Similarly, card issuance and ATM withdrawals are finalized in just a few minutes, offering unparalleled convenience to customers.
Expanding the Digital Footprint
FirstBank inaugurated its first Digital Xperience Centre in 2021 on Adetokunbo Ademola Street, Victoria Island, Lagos. Subsequent branches were launched at the University of Ibadan in August 2023, Abuja Wuse New Market in October 2023, and Banana Island, Lagos in March 2024. The establishment of the Lekki centre marks the fifth in this series, demonstrating FirstBank’s ongoing commitment to revolutionizing banking in Nigeria.
The Digital Xperience Centre initiative is part of FirstBank’s broader strategy to provide customers with access to world-class banking innovations, fostering confidence in navigating the digital financial landscape. By expanding its network of automated branches, FirstBank aims to meet the evolving needs of its diverse customer base, ensuring accessibility and convenience in banking services.
Looking Ahead
Earlier this month, the Lagos State Government granted FirstBank approval to commence construction of its eco-friendly headquarters in Eko Atlantic City. The proposed 40-story edifice, set to be Nigeria’s tallest building, is described as a technological and environmental marvel, featuring advanced, eco-friendly designs that set a new benchmark for the financial services sector in Africa.
FirstBank’s continuous investments in digital infrastructure and innovative banking solutions underscore its role as a pioneer in the Nigerian banking industry. The launch of the Digital Xperience Centre in Lekki is a testament to the bank’s unwavering commitment to enhancing customer experience and driving the adoption of digital banking across the nation.
Source: The Nation Online
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