Peak Celebrates Nigeria’s Para Powerlifters After Paris 2024 Paralympics Success

Nigeria’s prominent milk brand, Peak, has honored the nation’s para powerlifting athletes for their remarkable achievements at the Paris 2024 Paralympics Games, recognizing their hard work, dedication, and triumphs on the world stage. The event, which saw Nigeria excel with multiple medals, showcased the exceptional talents of the para powerlifting team, further cementing the nation’s status as a powerhouse in the sport.

Outstanding Performances in Paris 2024

Team Nigeria’s para powerlifters delivered an impressive performance at the Paralympics, with athletes Onyinyechi Mark, Folashade Oluwafemiayo, Esther Nworgu, and Bose Omolayo securing four out of the seven medals won by the country. Mark and Oluwafemiayo claimed gold medals in the 61kg and 86kg categories, respectively, while Nworgu and Omolayo brought home silver medals in the 41kg and 79kg categories.

These achievements not only highlighted their resilience and strength but also demonstrated the nation’s prowess in para powerlifting on an international scale. The success of these athletes was celebrated by Peak, which took the opportunity to reward and recognize their hard work and dedication.

Peak’s Generous Reward for Excellence

In a statement made available on Monday, Omolara Banjoko, Marketing Manager of Peak, praised the athletes for their exceptional performances, acknowledging their dedication and perseverance in achieving greatness. The brand presented cash rewards to the athletes, with Onyinyechi Mark and Folashade Oluwafemiayo each receiving N2 million, while Esther Nworgu and Bose Omolayo were rewarded with N1 million each.

Beyond the medalists, other participating athletes were also recognized for their efforts and received N500,000 each along with a variety of Peak milk products, further showcasing the brand’s commitment to supporting and encouraging excellence among all team members.

Banjoko stated, “The performance of our para powerlifters at the Paris 2024 Paralympic Games is a testament to their hard work and focus. They won four medals, an accomplishment that fills us with immense pride.”

A Long-standing Partnership and Commitment to Empowerment

Maureen Ifada, Marketing Director at FrieslandCampina WAMCO, emphasized the deep and long-standing partnership between Peak and the Nigerian Para Powerlifting Federation, which began in 2016. This collaboration has been instrumental in empowering the athletes and driving them to achieve groundbreaking success on the international stage.

“When we launched the ‘Unstoppables’ campaign in 2016, our vision was clear: to empower these extraordinary athletes in their journey to defy the odds and achieve groundbreaking success. Reflecting on this partnership today, we are immensely proud of the strides we have made together,” she explained.

Roger Philippe, MD of FrieslandCampina WAMCO, also lauded the athletes’ exceptional achievements and reaffirmed Peak’s unwavering support for the team’s future endeavors. He highlighted the brand’s commitment to inspiring consumers to reach the peak of their potential, mirroring the values of excellence and the relentless pursuit of greatness displayed by the para powerlifters.

“Peak’s partnership with the Nigerian Para Powerlifting team reflects our brand’s commitment to empowering our consumers to reach the peak of their potential. The accomplishments of these remarkable athletes reinforce the values of excellence and the relentless pursuit of greatness that we share,” said Philippe.

Peak’s Role in Supporting Nigerian Para Powerlifting

As the official sponsor of the Nigeria Para Powerlifting Federation since 2016, Peak has played a vital role in the growth and development of the sport in the country. Through its consistent support and sponsorship, the brand has helped elevate Nigerian para powerlifters to global recognition, empowering them to compete and succeed at the highest levels.

The recent achievements of the team at the Paris 2024 Paralympics are a reflection of this commitment and partnership, serving as an inspiration to aspiring athletes across the country.

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This celebration of Nigeria’s para powerlifters serves as a reminder of the importance of resilience, hard work, and the support that Peak continues to provide to these athletes, ensuring they have the resources and encouragement to reach their fullest potential. With this unwavering backing, there’s no doubt that Team Nigeria will continue to achieve even greater heights in the future.

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