As the highly anticipated release of Apple’s iPhone 15 series draws near, the tech giant is facing unexpected hurdles in the production of its flagship iPhone 15 Pro Max. A recent report from The Elec sheds light on the manufacturing problems that both LG Display and BOE are grappling with, leading to potential restrictions in availability at launch.
The primary cause of these production issues stems from the revolutionary design of the iPhone 15 Pro and Pro Max, boasting record-breaking slim bezels. Additionally, the exclusive new periscope camera featured in the iPhone 15 Pro Max has contributed to the complexity of the situation. Adding to the challenges are the new 48-megapixel cameras incorporated into both the iPhone 15 and iPhone 15 Plus, with Dynamic Island cutouts causing difficulties for LG Display and BOE, and yield issues arising in the production of the 48MP and periscope cameras for Sony and LG Innotek, respectively.
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In response to these challenges, Apple has redirected its production focus towards the iPhone 15 Pro to maintain a balance between Pro and non-Pro models. Last year’s iPhone 14 Pro and Pro Max models experienced significant sales success compared to the iPhone 14 and iPhone 14 Plus at launch. However, the introduction of higher prices for the iPhone 15 Pro models might impact this trend.
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So when can we expect these production issues to be resolved? According to The Elec, camera yields are gradually improving, and Apple has reached out to Samsung to help alleviate panel shortages from LG Display and BOE. However, it is expected that BOE’s problems will not be fully resolved until 2024. Nevertheless, Apple is still anticipated to unveil all iPhone 15 models in September. Although there is a divide among insiders regarding the sale date, with some suggesting a potential delay until Q4.
In conclusion, while Apple enthusiasts eagerly await the launch of the iPhone 15 series, the company is working tirelessly to overcome production challenges for the flagship iPhone 15 Pro Max. As the situation unfolds, consumers and industry experts alike are closely watching for any updates on the release date and availability of the latest iPhones.
Source: Forbes
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