Facebook and Instagram launch paid verification service in Australia and New Zealand

Social media giant Facebook, along with its subsidiary Instagram, has started testing its first-ever paid verification service. This service was rolled out in Australia and New Zealand last week and is aimed at testing the willingness of users to pay for features that have always been free. Meta, the parent company of Facebook, is piloting the subscription service in response to a decline in advertising revenue.

For users who are willing to pay for the service, they will receive a verified badge after providing government-issued IDs, which will protect them against impersonation, allow for direct access to customer support, and offer more visibility. The verification service will cost $11.99 on the web and $14.99 on iOS and Android mobile platforms.

According to a statement from Meta, “We’ll be gradually rolling out access to Meta Verified on Facebook and Instagram and expect to reach 100 percent availability within the first 7 days of the rollout.” This means that users who wish to access the service will have to wait until it becomes available in their region.

This move comes at a time when social media platforms are under scrutiny for the spread of misinformation, fake news, and hate speech. Verified badges are a way to differentiate authentic accounts from fake ones, making it easier for users to trust the content they consume. However, charging for the verification service could raise concerns about the access to online platforms for those who cannot afford it.

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It remains to be seen how successful this paid verification service will be in the long run, but it does indicate that social media platforms are exploring new revenue streams to offset the decline in advertising revenue. It also raises questions about whether other social media platforms will follow suit and introduce similar paid verification services in the future.

In conclusion, the paid verification service launched by Facebook and Instagram is an interesting development in the world of social media. While it does offer benefits to users who are willing to pay, it also raises concerns about accessibility and affordability. Nonetheless, it is a sign that social media platforms are exploring new ways to monetize their services as advertising revenues continue to decline.

Source: www.punchng.com

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