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African Money App Seeks to Address Cash Scarcity Concerns and Drive Adoption of Cashless Transactions
Kuda, the popular money app designed for Africans, has unveiled a comprehensive multichannel campaign in Nigeria aimed at increasing awareness and adoption of cashless payment options. The thematic campaign, aptly named ‘Cash Is Hard. Kuda Is Easy,’ intends to encourage a broader range of Nigerians to utilize the Kuda app as a reliable and convenient cashless payment solution.
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Musty Mustapha, Co-founder and CTO of Kuda, emphasized that the campaign was initiated in response to recent cash scarcity issues faced by Nigerians and the subsequent shift in consumer behavior away from relying heavily on cash. With more Nigerians actively seeking alternatives to cash, the campaign aims to highlight Kuda as a trustworthy and accessible option for cashless payments beyond traditional methods such as cards and transfers.
According to Mustapha, the campaign also strives to enhance awareness and understanding of the numerous advantages associated with cashless payments. He emphasized that all customers need is an internet-connected smartphone and eligibility to open a bank account with their BVN (Bank Verification Number) and a valid ID.
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Kuda’s CEO, Mr. Ogundeyi, elaborated on the cashless payment features available on the Kuda app. He revealed that customers who link their BVN to their Kuda profile will receive the fintech company’s standard benefit of 25 free transfers to any Nigerian bank each month.
As Nigeria navigates the ongoing transition towards a cashless economy, Kuda’s campaign is poised to educate and empower individuals about the convenience and security offered by digital payment platforms. By leveraging the ease and accessibility of their app, Kuda aims to address the evolving needs of Nigerians and encourage them to embrace the advantages of cashless transactions.
With its user-friendly interface, coupled with the provision of free transfers to Nigerian banks, Kuda is well-positioned to become a leading player in the country’s burgeoning fintech landscape. By effectively communicating the benefits of their platform through the ‘Cash Is Hard. Kuda Is Easy’ campaign, the company is likely to drive increased adoption of cashless payments, offering Nigerians a reliable and seamless alternative to cash transactions.
Source: Leadership Nigeria
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