MTN, one of South Africa’s leading mobile network operators, has recently announced an exciting collaboration with Meta Platforms, the parent company of Facebook. The partnership aims to provide MTN subscribers with 15MB of free data per day exclusively for accessing Facebook text and photo content.
This joint effort between MTN and Meta Platforms aims to cater to the needs of data-sensitive customers by offering a cost-effective solution for accessing Facebook. The companies have been working together since 2017 when they introduced Facebook AutoFlex, enabling customers to enjoy a text-only Facebook experience. Now, with the new text and photo mode, users can have a more immersive Facebook experience that includes viewing images, updating their statuses, and sending messages without incurring any data charges.
In addition to the free data offering, MTN and Meta have collaborated to create an ecosystem of services on Facebook. This ecosystem includes features like bundle purchases, data advance (XtraTime), customer registration, and recharges using various payment methods such as cards, airtime, and MoMo.
MTN’s consumer prepaid general manager, Seun Soladoye, expressed excitement about the partnership with Meta, emphasizing the importance of making the digital world more accessible to South Africans, particularly at reduced data costs. Soladoye also hinted at the possibility of announcing more collaborative solutions with Meta in the future.
Vikas Menon, Meta’s Middle East and African director for partnerships, commended MTN on the launch of this service, recognizing the company’s commitment to driving digital inclusion. He stated that MTN’s continuous efforts to co-develop and launch innovative solutions exemplify Meta’s dedication to bringing more people online.
MTN’s initiative to offer 15MB of free Facebook data per day is expected to enhance internet accessibility for a broader user base in South Africa. By eliminating data charges for Facebook usage, more individuals will have the opportunity to connect, communicate, and engage with the Facebook community.
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