Africa’s leading telecom giant, MTN Group, has announced plans to launch a brand new video streaming platform for users across the continent. This latest move is seen as a major step to compete directly with global streaming leaders like Netflix, Amazon Prime Video, and Showmax.
The streaming service will target both mobile users and home internet customers, bringing affordable video content to millions of Africans. This development comes at a time when the demand for online video streaming is growing rapidly across Africa.
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To power its streaming platform, MTN has entered a strategic partnership with Synamedia, a global leader in video software technology. This partnership will enable MTN to deliver smooth video streaming services with advanced technology designed for African networks and devices.
MTN’s upcoming streaming platform will feature a rich collection of content including African movies, TV series, sports programs, music videos, documentaries, and exclusive original content from local African creators. The service will focus on promoting African talent while providing global content to users.
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One of the key advantages of MTN’s streaming platform is its focus on affordability and convenience. MTN plans to allow users to subscribe using MTN mobile money, airtime, and other local payment solutions, making the service accessible even to users without credit cards or bank accounts.
The platform will also offer offline viewing options and data-saving features to allow users to watch content without worrying about high data costs. These user-friendly features are expected to attract millions of new streaming subscribers across Africa.
As Africa’s digital entertainment industry grows, MTN’s new streaming service is set to create fresh competition in the market, offering more choices, better content, and improved access for African viewers.
MTN’s large customer base in over 19 African countries gives the company a strong advantage to succeed in the streaming market. This bold move by MTN signals a new era of affordable and accessible entertainment for Africans everywhere.
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